Three weeks after Blue Ivy Carter was introduced into the world as their heir to the throne, Jay-Z and Beyoncé filed an application with the U.S. Patent and Trademark Office to protect their baby’s name.

With the trademark, no one, no how, no way, no where, will be able to use the name “Blue Ivy Carter” on any baby carriages, baby cosmetics, diaper bags and other lines for trés chic infants.

http://www.businessinsider.com/beyonc-and-jay-z-just-trademarked-their-baby-2012-2#ixzz1lyn4MGcm